How to Attract Corporate Event Clients (Without Losing the Fun of Your Brand)

If you work in the events space — balloons, florals, rentals, planning, or styling — there’s a good chance you’ve thought about expanding into corporate events at some point.

Corporate clients often mean:
• larger budgets
• repeat bookings
• long-term relationships
• more predictable work

But many event businesses get stuck doing mostly kids’ parties or smaller social events… not because they can’t do corporate work, but because their online presence doesn’t speak to that audience yet.

The good news? You don’t need to completely rebrand or lose your personality to attract corporate clients. You just need to be intentional.

Let’s break down how to do that — starting with your website.

1. Your Website Needs to Signal “Professional” at First Glance

Corporate clients make fast decisions. They’re often comparing vendors quickly, sometimes under pressure, and usually looking for reliability just as much as creativity.

That means your website should immediately communicate:
✔ professionalism
✔ clarity
✔ trust
✔ experience

Quick Website Upgrades That Matter

• Clean, organized homepage layout
• Clear service descriptions (no guessing required)
• Easy navigation
• Professional photography (even just a few strong images)
• A clear call-to-action like “Inquire for Corporate Events”

You can still be fun — but polish is key.

2. Separate (But Don’t Hide) Your Corporate Offerings

One of the biggest mistakes I see is trying to serve everyone on one page with no distinction.

Instead:
• Create a dedicated Corporate Events page
• Or clearly label sections like “Corporate & Brand Activations”
• Use language that speaks directly to businesses, not parents

Corporate Clients Want to See:

• Types of events you support (grand openings, conferences, holiday parties, brand activations, employee appreciation)
• Past brands or companies you’ve worked with (even small ones!)
• Logistics confidence — timelines, install process, professionalism

This builds instant credibility.

3. Adjust Your Messaging (Not Your Entire Brand)

Corporate clients respond to slightly different language than social clients.

Instead of:
• “We create magical moments!”

Try:
• “We create visually impactful installations that elevate brand experiences.”

You’re not changing what you do — you’re changing how you talk about it.

Messaging Tweaks to Make

• Focus on outcomes: brand visibility, guest experience, visual impact
• Emphasize reliability, professionalism, and communication
• Highlight your process and ease of working with you

Clarity builds confidence.

4. Your Portfolio Should Lead With the Work You Want More Of

This one is huge.

If your portfolio is 90% kids’ parties, that’s what people assume you want to book.

What to Do Instead

• Feature corporate-style events first
• Create a separate gallery for corporate work
• Even styled shoots or brand-forward events count!

You don’t need dozens of examples — you need intentional ones.

5. Social Media: Be Strategic About What You Share

Social media plays a major role in shaping how people perceive your brand.

If you want more corporate work:
• Share behind-the-scenes installs
• Highlight large-scale setups
• Talk about working with brands or venues
• Share testimonials from professional clients
• Educate your audience about corporate offerings

This helps reposition your brand without needing a hard pivot.

6. Your Contact Form Matters More Than You Think

Corporate clients often abandon inquiries if forms feel confusing or juvenile.

Contact Form Tips

• Use professional language
• Ask intentional questions (event date, location, company name, budget range)
• Include an option for “Corporate / Brand Event”
• Keep it streamlined — not overwhelming

This signals that you’re used to working with professional clients.

7. You Don’t Have to “Start Over” to Level Up

Here’s the biggest mindset shift I want you to take away:

✨ You don’t need to start from scratch.
✨ You don’t need to lose your personality.
✨ You don’t need to choose between fun and professional.

You do need:
• clarity
• intention
• a website that works as hard as you do

That’s exactly why I love helping event pros make this transition — it’s not about changing who you are, it’s about positioning your business for the next level.

Ready to Attract Higher-Level Clients?

If expanding into corporate events is on your radar for the next year, your website and branding should support that goal — not work against it.

Whether that means a few strategic updates or a full Website in a Day refresh, I’d love to help you build something that speaks to both sides of your business.

✨ Learn more about Website in a Day
✨ Book a Discovery Call
✨ Or explore my free resources for event pros

Your next level clients are already out there — let’s make sure your online presence is ready for them.

Image of our amazing client Mbellish Events. Check out her site here!