AI Is Changing How Your Clients Find Vendors. Is Your Website Ready?

If someone typed in “best [your location] [your business niche]” would your website show up?

Not your Instagram.
Not a tagged photo.
Not a directory listing.

Your actual website.

I ask this with love because the way people are searching for vendors is shifting quickly. AI tools are becoming part of how clients research, compare, and choose who to inquire with. And those tools are not guessing who is talented. They are pulling from what they clearly understand online.

If your site is not built to be understood, it will not be recommended.

Here Is What Is Actually Happening

AI pulls from structured, optimized information across the web. It looks for clarity. It looks for consistency. It looks for strong signals.

The best way to give it those signals is through intentional, location-based SEO.

If you are a wedding planner in Charleston, your site needs to clearly say Charleston wedding planner.
If you are a balloon stylist in Dallas, it needs to clearly say Dallas balloon installations.

Not hinted at. Not buried. Not assumed.

Clear. Specific. Repeated with purpose.

Because AI cannot recommend what it cannot confidently categorize.

What Makes a Website “AI Ready

As a designer who builds strategic Showit websites for creatives, I can tell you this. A beautiful site is only part of the equation. Structure matters just as much.

AI is looking for:

Clear, Dedicated Service Pages

One general page that vaguely lists everything you offer is not enough anymore. You need defined service pages with strong headlines, intentional keywords, and clear explanations of what you actually do.

Your Location Clearly Listed

Your city or service area should show up naturally throughout your site. In your copy. In your page titles. In your metadata. If you want to be known as a local expert, your website has to say so.

Optimized Page Titles and Meta Descriptions

These are foundational SEO pieces. When they are missing, duplicated, or generic, your site loses authority signals.

Educational, Optimized Blog Content

Blog posts that answer real client questions help AI understand your expertise. They also give you more opportunities to rank for location-based and service-based searches.

Strong Site Structure and Clean Technical Setup

Broken links, slow load times, missing heading tags, messy organization. These things quietly hurt you. AI favors websites that are structured well and technically sound.

A Gentle Reality Check

Your site might not be AI ready if:

• You do not have separate service pages
• Your city is barely mentioned
• You do not have a blog or have not updated it in years
• You have never optimized your page titles or meta descriptions
• Your navigation feels a little all over the place

And if you are thinking, “Okay wow, I feel called out,” I promise you are not alone. Most creative business owners were told to focus on aesthetics first. But in today’s search landscape, strategy has to lead.

The Part No One Wants to Say Out Loud

Without strong SEO, AI will not pick up your website in results.

It does not matter how talented you are. It does not matter how stunning your work is. If your site is not clearly communicating who you are, what you do, and where you do it, you will get skipped.

The vendors who will thrive in the next few years are the ones whose websites are:

• Strategic
• Structured
• Location-focused
• Content-rich
• Technically optimized

And yes, still beautiful.

So… Is Your Website Ready?

If you are not sure whether your website is positioned to be found in this AI-powered search world, that is exactly what I help my clients with.

I do not just design pretty sites. I build strategic foundations so your brand is clear, optimized, and ready to be discovered by the right people.

If you are curious what that could look like for your business, take a look at my services here:
https://courtneylynette.com/services

Your website should be working for you behind the scenes.
Not just sitting there looking good.

And in this new era of search, clarity and strategy are what set you apart.

Photo of our awesome client Albright & Co. Check out her cool site here!